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book
BookPrinted Material
Author Neelankavil, James P.

Title Advertising self-regulation : a global perspective / by James P. Neelankavil and Albert B. Stridsberg ; sponsored by the International Advertising Association.

Publication Info. New York : Hastings House, [1980]
©1980

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5834 .N43 1980    Available  ---
Description xii, 211 pages ; 23 cm.
Series Communication arts books
Communication arts books.
Bibliography Includes bibliographical references.
Subject Advertising -- Self-regulation.
Advertising -- Self-regulation.
Business ethics.
Business ethics.
Added Author Stridsberg, Albert B.
International Advertising Association (1950- )
ISBN 0803804881 (paperback)