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Book
Author
Neelankavil, James P.
Title
Advertising self-regulation : a global perspective / by James P. Neelankavil and Albert B. Stridsberg ; sponsored by the International Advertising Association.
Publication Info.
New York : Hastings House, [1980]
©1980
Item Status
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Call No.
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Gift Note
Moore Stacks
HF5834 .N43 1980
Available
---
Description
xii, 211 pages ; 23 cm.
Series
Communication arts books
Communication arts books.
Bibliography
Includes bibliographical references.
Subject
Advertising -- Self-regulation.
Advertising -- Self-regulation.
Business ethics.
Business ethics.
Added Author
Stridsberg, Albert B.
International Advertising Association (1950- )
ISBN
0803804881 (paperback)