| Description |
1 online resource (x, 265 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Corporate social responsibility series
|
|
Corporate social responsibility series.
|
| Bibliography |
Includes bibliographical references (pages 227-257) and index. |
| Contents |
Introduction to managing corporate social responsibility in action: talking, doing and measuring / Frank den Hond, Frank G.A. de Bakker, Peter Neergaard -- The making of meaning in the media: the case of corporate social responsibility in the financial times / Helena Buhr, Maria Grafström -- The commercialization of CSR: consultants selling responsibility / Karolina Windell -- Tracing the evolution of corporate discourse on corporate social responsibility: a longitudinal, lexicological study / Frank G.A. de Bakker [and others] -- The bottom line of CSR: a different view / Esben Rahbek Peederson, Peter Neegard -- Lost in translation: the case of Skandia's 'Ideas for life' / Pauline Göthberg -- 'What about me?' the importance of understanding the perspective of non-managerial employees in research on corporate citizenship / Elliot Wood -- Exporting knowledge and values: a discussion of managerial challenges when attempting to diffuse CSR across company and national borders / Eirik J. Irgens, Harald Ness -- The development of a CSR industry: legitimacy and feasibility as the two pillars of the institutionalization process / Aurélien Acquier, Franck Aggeri -- Marketing corporate social responsibility in a national context: the case of social rating agencies in France / Philippe Zarlowski -- Superimpostion or continunity? corporate social responsibility in non-profit organizations / Paolo Rossi -- Managing corporate social responsibility in action: reconciling rhetorical harmony and practical dissonance / Frank den Hond [and others]. |
| Summary |
In this volume, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Social responsibility of business.
|
|
Social responsibility of business. |
|
Industrial management.
|
|
Industrial management. |
| Genre/Form |
Electronic books.
|
| Added Author |
Hond, Frank den.
|
|
Bakker, Frank G. A. de.
|
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Neergaard, Peter.
|
| Other Form: |
Print version: Managing corporate social responsibility in action. Aldershot, Hampshire, England ; Burlington, VT : Ashgate, ©2007 (DLC) 2006039300 |
| ISBN |
9780754684558 (electronic book) |
|
0754684555 (electronic book) |
|
9780754647218 (alkaline paper) |
|
0754647218 (alkaline paper) |
|
