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Title Global aspects of reputation and strategic management / edited by David L. Deephouse, Naomi A. Gardberg, William Newburry.

Publication Info. Bingley, UK : Emerald Publishing, 2019.

Item Status

Edition First edition.
Description 1 online resource : illustrations
Series Research in global strategic management ; v. 18
Research in global strategic management ; v. 18.
Bibliography Includes bibliographical references and index.
Contents Section I. Managing a global reputation -- Section II. National context and reputation -- Section III. The nature of reputation measurement.
Summary Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Strategic planning.
Corporate image.
International business enterprises -- Management.
Reputation.
corporate image.
Business strategy.
Business & Economics -- Management.
Corporate image
International business enterprises -- Management
Reputation
Strategic planning
Added Author Deephouse, David L., editor.
Gardberg, Naomi A., editor.
Newburry, William, 1964- editor. https://id.oclc.org/worldcat/entity/E39PCjKbHVchcKDd86tfBmjf7b
Other Form: Print version: GLOBAL ASPECTS OF REPUTATION AND STRATEGIC MANAGEMENT. [Place of publication not identified] : EMERALD GROUP PUBL, 2019 1787543145 (OCoLC)1085587096
ISBN 9781787543133 (electronic bk.)
1787543137 (electronic bk.)
9781787544956 (electronic bk.)
1787544958 (electronic bk.)
1787543145
9781787543140