Section I. Managing a global reputation -- Section II. National context and reputation -- Section III. The nature of reputation measurement.
Summary
Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America