Communication of politics : cross-cultural theory building in the practice of public relations and p

London ; New York : Routledge, 2016.

Handbook of political marketing

Thousand Oaks, Calif. : Sage Publications, [1999]

The marketing of the president : political marketing as campaign strategy

Newman, Bruce I.
Thousand Oaks, CA : Sage Publications, [1994]

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about ef

Newman, Bruce I., author.
Toronto : Buffalo ; London : University of Toronto Press, [2016]

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about ef

Newman, Bruce I., author.
Toronto, Ontario : Rotman-UTP Publishing, [2016]

The mass marketing of politics : democracy in an age of manufactured images

Newman, Bruce I.
Thousand Oaks : Sage Publications, [1999]

Political marketing : readings and annotated bibliography

Chicago, Ill. : American Marketing Association, [1985]

A theory of political choice behavior

Newman, Bruce I.
New York : Praeger, 1986.

Winning elections with political marketing

New York : Haworth Press, [2006]