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book
BookPrinted Material
Author Watson, Tom, 1950-

Title Evaluating public relations : a best practice guide to public relations planning, research & evaluation / Tom Watson & Paul Noble.

Publication Info. London ; Philadelphia : Kogan Page, 2007.
Online access
Publisher description
Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD59 .W325 2007    Available  ---
Edition 2nd ed.
Description iv, 252 pages : illustrations ; 24 cm.
Series PR in practice series
PR in practice series.
Bibliography Includes bibliographical references (pages 244-250) and index.
Contents Principles of public relations practice -- Evaluation and communication psychology -- Practitioner culture - why we do what we do -- Gathering and interpreting information -- Evaluation structures and processes -- Developing a media evaluation system --- Evaluation in practice - case studies -- Objectives and objective setting -- Relationship and crisis communication measurement -- The challenge of the online environment -- Future developments.
Subject Public relations -- Evaluation.
Public relations -- Evaluation.
Public relations.
Public relations -- Evaluation -- Case studies.
Genre/Form Case studies.
Case studies.
Added Author Noble, Paul, 1955-
ISBN 9780749449797
0749449799

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