| Description |
x, 446 pages : illustrations ; 26 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Design and design management / Mark Oakley -- The future of design and its management / Peter Gorb -- Design management on London Underground / Tony M. Ridley -- Design management at Olivetti / Paulo Viti and Pier Paride Vidari -- Design management at Bang and Olufsen / Jørgen Palshøj -- Design maturity : the ladder and the wall / David Walker -- Product design and company performance / Robin Roy -- New responses in design management / David L. Hawk -- Design as a strategic management tool / Brigitte Borja de Mozota -- Twelve principles of design management / Jens Bernsen -- Design as a business strategy / Colin Clipson -- Policies, objectives and standards / Mark Oakley -- Developing a corporate approach / Alan Topalian -- Managing the product innovation process / Brian Wilson -- How Ford broke the Detroit mould / Christopher Lorenz. |
|
Managers and designers : two tribes at war? / David Walker --Design : organization and measurement / Keith Gardiner -- Managing across organizational boundaries / Hugh Gunz -- Corporate identity / Wally Olins -- Preparing for a design project / Mark Oakley -- The nature of the design process / Knut Holt -- A systematic approach to engineering design / Ken Wallace -- Conceptual engineering design / David G. Jansson -- Life cycle design / Wolt Fabrycky and Ben Blanchard -- Creative problem solving techniques / Tudor Rickards -- Visual confrontation : ideas through pictures / Horst Geschka -- The role of communication in corporate identity projects / Chris Ludlow -- The relevance of design futures / James Woudhuysen -- Links between marketing and design / Lowry Maclean. |
|
Robustness and product design families / Roy Rothwell and Paul Gardiner -- Proposals, briefs and specifications / Crispin Hales -- Prospective design / Jean-Pierre Vitrac -- Innovation by design / Colin Clipson -- Assembling and managing a design team / Mark Oakley -- Product evaluation / Bernard Grenier -- Design evaluation / Barry Turner -- Managing designers / Dominique Bauhain -- Design protection in practice / Dan Johnston -- Assignments and licences / Robert Akroyd -- Sustaining competitive product design / Richard Handscombe -- The Japanese corporate approach / Bill Evans -- The future : design and new technology / Tony Medland -- New directions in design and management education / William Callaway -- Objects in their thousands : progress or evolution? / Yves Deforge -- Conclusion : strategies for design / Mark Oakley. |
| Provenance |
The Suplee Business Collection honors the memory of Frank E. Suplee '30, 1910-1991. Established by his wife, Mary T. Suplee, and daughter, Katherine A. Suplee, December 1991. |
| Subject |
Industrial design -- Management.
|
|
Industrial design -- Management. |
| Added Author |
Oakley, Mark.
|
| ISBN |
0631154043 : £40.00 (Gt. Brit.) |
|
