| Description |
1 online resource (xxvi, 342 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. |
| Summary |
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials, subscription databases, and free Web sites and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information highlighting the most important features. This valuable resource will help exper. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing research -- Handbooks, manuals, etc.
|
|
Marketing research. |
| Genre/Form |
Handbooks and manuals.
|
| Subject |
Strategic planning -- Handbooks, manuals, etc.
|
|
Strategic planning. |
| Genre/Form |
Electronic books.
|
|
Handbooks and manuals.
|
| Added Author |
Oppenheim, Michael R.
|
| Added Title |
Journal of business & finance librarianship.
|
| Other Form: |
Print version: Diamond, Wendy, 1953- Marketing information. Binghamton, NY : Haworth Information Press, ©2004 0789021129 078906006X (DLC) 2003027319 (OCoLC)53932640 |
| ISBN |
0789033208 (electronic book) |
|
9780789033208 (electronic book) |
|
9781135185596 |
|
113518559X |
|
