Title Advertising and consumer psychology / edited by Larry Percy, Arch G. Woodside.

Publication Info.	Lexington, Mass. : Lexington Books, [1983]
	©1983

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5822 .A24 1983	Available	---

Description	xxiv, 400 pages : illustrations ; 24 cm
Bibliography	Bibliography: pages 345-385.
Note	Includes indexes.
Subject	Advertising -- Psychological aspects.
	Advertising -- Psychological aspects.
Added Author	Percy, Larry.
	Woodside, Arch G.
ISBN	0669057665