LEADER 00000cam a2200709Ka 4500 
001    ocn853455238 
003    OCoLC 
005    20170728052313.5 
006    m     o  d         
007    cr cnu---unuuu 
008    130722s2013    mdu     ob    001 0 eng d 
019    855581638|a857081315 
020    9780739171141|q(electronic book) 
020    0739171143|q(electronic book) 
020    1299743390 
020    9781299743397 
020    |z9780739171134 
020    |z0739171135 
035    (OCoLC)853455238|z(OCoLC)855581638|z(OCoLC)857081315 
037    8CB1E1AE-7C93-4995-92C2-E1B65DB34655|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    N$T|beng|epn|cN$T|dEBLCP|dMHW|dIDEBK|dOCLCA|dTEFOD|dDEBSZ
       |dOCLCQ|dOCLCO|dOCLCQ|dAU@|dYDXCP|dOCLCF|dE7B|dOCLCO
       |dTEFOD|dOCLCQ|dOCLCO|dOCLCQ|dZ5A 
049    RIDW 
050  4 HF5415.123|b.P477 2013eb 
072  7 BUS|x090010|2bisacsh 
072  7 BUS|x040000|2bisacsh 
072  7 BUS|x043010|2bisacsh 
072  7 BUS|x043040|2bisacsh 
072  7 BUS|x043050|2bisacsh 
082 04 658.8/72|223 
090    HF5415.123|b.P477 2013eb 
100 1  Persuit, Jeanne M.,|d1973-|0https://id.loc.gov/authorities
       /names/n2013040618 
245 10 Social media and integrated marketing communication :|ba 
       rhetorical approach /|cJeanne M. Persuit. 
264  1 Lanham :|bLexington Books,|c[2013] 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 0  Social media as rhetoric and communication -- A history 
       and philosophy of integrated marketing communication (IMC)
       -- Social media, IMC, and rhetorical decorum -- Social 
       media, IMC, and the audience -- Social media, IMC, and 
       communication ethics. 
520    Social Media and Integrated Marketing Communication: A 
       Rhetorical Approach looks at social media in the theory 
       and practice of integrated marketing communication, with a
       theoretical grounding in rhetoric. Understanding social 
       media as epideictic rhetoric can offer a temperate and 
       informed perspective of the implications of social media 
       in IMC. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in marketing.|0https://id.loc.gov/
       authorities/subjects/sh85029077 
650  0 Marketing|xSocial aspects.|0https://id.loc.gov/authorities
       /subjects/sh2008107432 
650  0 Social media.|0https://id.loc.gov/authorities/subjects/
       sh2006007023 
650  0 Communication|xTechnological innovations.|0https://
       id.loc.gov/authorities/subjects/sh2008117715 
650  7 Communication in marketing.|2fast|0https://id.worldcat.org
       /fast/870196 
650  7 Marketing|xSocial aspects.|2fast|0https://id.worldcat.org/
       fast/1010246 
650  7 Social media.|2fast|0https://id.worldcat.org/fast/1741098 
650  7 Communication|xTechnological innovations.|2fast|0https://
       id.worldcat.org/fast/870031 
650  7 Social media.|2homoit|0https://homosaurus.org/v3/
       homoit0001321 
655  4 Electronic books. 
776 08 |iPrint version:|aPersuit, Jeanne M., 1973-|tSocial media 
       and integrated marketing communication.|dLanham : 
       Lexington Books, [2013]|z9780739171134|w(DLC)  2013025844
       |w(OCoLC)842111815 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=611921|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20170802|cEBSCO|tebscoebooksacademic new 
994    92|bRID