| Edition |
Rev. & updated ed. |
| Description |
xii, 308 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
Selling music in the new entertainment marketplace -- Charting the corporate hitmaking process -- Previewing the total marketing program -- Defining the basic product and its audience -- Packaging the product -- Pricing, payouts, and profits -- Distributing through stores and their suppliers -- Direct marketing and non-store sales methods -- Distributing over the internet -- Promoting the product : publicity -- Promoting the product : online techniques -- Promoting the product : radio, video, and television -- Promoting the product : sales incentives, live shows, and other methods -- Working the live performance market -- Expanding the marketing program -- Generating revenue from writing and publishing -- Marketing and promoting music in foreign countries -- Monitoring and managing the marketing program -- Twenty profile-building ideas to use right now -- Talking shop : interviews. |
| Subject |
Music trade -- Vocational guidance.
|
|
Music trade -- Vocational guidance. |
|
Popular music -- Writing and publishing.
|
|
Popular music -- Writing and publishing. |
|
Sound recordings -- Marketing.
|
|
Sound recordings -- Marketing. |
|
Sound recordings. |
| Added Author |
Pettigrew, Jim.
|
| Added Title |
Music marketing & promotion |
|
Music marketing and promotion |
| ISBN |
0823077292 |
|
082307711X |
|
