Title Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung / Clemens Pöhlmann.

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Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Description	1 online resource (129 pages)
Physical Medium	polychrome
Description	text file
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing -- Psychological aspects.
	Marketing -- Psychological aspects.
	BUSINESS & ECONOMICS -- Industrial Management.
	BUSINESS & ECONOMICS -- Management.
	BUSINESS & ECONOMICS -- Management Science.
	BUSINESS & ECONOMICS -- Organizational Behavior.
Genre/Form	Electronic books.
Other Form:	Print version: Pöhlmann, Clemens. Kognitionspsychologische Wirkmechanismen von Werbung. Grundlagen, Methoden und ethische Beurteilung. Hamburg : Diplomica Verlag, ©2017 9783961465194
ISBN	9783961460199 (electronic book)
	3961460191 (electronic book)
	3961465193
	9783961465194