| Edition |
First edition. |
| Description |
1 online resource (256 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Includes index. |
| Summary |
Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences. |
| Contents |
Chapter 1. The What, Why and How of Customer Experience; Sapna Popli and Bikramjit Rishi Chapter 2. Getting into the Customer's Shoes -- Customer Journey Management; Bikramjit Rishi and Sapna Popli Chapter 3. Emotions -The Essence of Customer Experience; Irfan A. Rizv and Sapna Popli Chapter 4. Recipe for a Great Customer Experience -- The three voices; Ashita Aggarwal Chapter 5. Technology and the Future of Customer Experience; Vandana Srivastava; Sanjeev Kishore and Deepika Dhingra Chapter 6. Customer Experience By Design or By Accident; Smitha Girija and Devika Rani Sharma Chapter 7. Breaking Corporate Silos -- Making Customer Experience Work; Anindita Banerjee Chapter 8. The Business Case for Customer Experience; Meena Bhatia and Pankaj Priya Chapter 9. Customer Experience: A Business to Business Context; Dinesh Sharma and Sumanjit Dass Chapter 10. Customer Experience Management -- The Road Ahead; Sapna Popli and Bikramjit Rishi. |
| Bibliography |
Includes bibliographical references. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Customer relations -- Asia.
|
|
Customer relations. |
|
Asia. |
|
Consumer satisfaction -- Asia.
|
|
Consumer satisfaction. |
|
Relationship marketing -- Asia.
|
|
Sales & marketing management. |
|
Relationship marketing. |
|
Business & Economics, Customer Relations. |
| Genre/Form |
Electronic Book.
|
| Added Author |
Popli, Sapna, editor.
|
|
Rishi, Bikramjit, 1978- editor.
|
| Other Form: |
Print version: Popli, Sapna Crafting Customer Experience Strategy Bingley : Emerald Publishing Limited,c2021 9781839097119 |
| ISBN |
9781839097102 electronic book |
|
1839097108 electronic book |
|
9781839097126 (electronic book) |
|
1839097124 (electronic book) |
|
1839097116 |
|
9781839097119 |
|
