| Description |
1 online resource |
| Contents |
Cover -- Title page -- Copyright page -- Contents -- Foreword -- Introduction -- About you -- About us -- About this book -- Chapter 1 -- Breaking bad habits -- The global standard: Plain language -- Transparency and protecting the interests of citizens -- The dead giveaways of bad writing -- Wordiness -- Long sentences -- Ambiguity -- The ingredients of good writing -- Good writing considers the reader -- Good writing is concise -- What does it take to become a better writer? -- Read widely -- Imitate and rewrite -- Be patient and persist -- Chapter 2 -- Principles of clear writing |
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1. Be concise -- 2. Remove needless repetition -- 3. Write in the active voice -- 4. Use strong verbs -- 5. Accentuate the positive -- 6. Steer clear of jargon -- 7. Be specific and avoid clichés -- 8. Craft effective sentences -- 9. Get your word order right -- 10. Put the main idea up front -- To wrap up -- Chapter 3 -- Making your writing persuasive and easy to read -- Getting started -- Consider your audience -- Get your tone right -- Write to the point -- Build a convincing argument -- What is an argument and why do you need one? -- Drafting an argument -- Provide good reasons |
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Reinforce your points with evidence -- Reference appropriately -- Avoid stating the obvious -- Use "I" when appropriate -- Avoid overwriting and overstatement -- Ensure logical flow -- Start strongly -- Paragraph effectively -- Use logical connectors -- Make key points accessible -- Headings -- Bullet points -- Present your work neatly -- Font and spacing -- Spelling -- Acronyms -- Capitalisation -- Graphs, tables and figures -- To wrap up -- Chapter 4 -- Editing -- What is editing and why do it? -- The bird's-eye view -- Punctuation and grammar essentials -- Apostrophes -- Commas |
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Hyphens and dashes -- Colons and semicolons -- Errors of concord -- To wrap up -- Chapter 5 -- The advanced toolkit -- Narrative and analogy -- Prefer the concrete to the abstract -- The direct or indirect approach? -- Varying your style -- Sentence length -- One sentence or two? -- Improving rhythm and focus with the active and passive voice -- The evolution of language and conscious word choice -- Dealing with sensitive issues -- How to confront the facts -- Mind your euphemisms -- Be open and honest -- Find the right tone -- To wrap up -- Chapter 6 -- Words in action -- Speeches |
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What makes a good speech? -- Opinion pieces -- Communicating climate change: A hot topic? -- Summaries -- Presentations -- To wrap up -- Acknowledgements -- Index -- Bibliography -- About the authors -- Back cover |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
English language -- Rhetoric.
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English language -- Style.
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Authorship.
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authorship. |
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Authorship |
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English language -- Rhetoric |
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English language -- Style |
| Added Author |
Rosenberg, Greg, author.
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| Other Form: |
Print version: 1928466168 9781928466161 (OCoLC)1337404171 |
| ISBN |
9781928466178 (electronic bk.) |
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1928466176 (electronic bk.) |
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1928466168 |
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9781928466161 |
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