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Author Price, Melanye T., author.

Title The race whisperer : Barack Obama and the political uses of race / Melanye T. Price.

Publication Info. New York : New York University Press, [2016]

Item Status

Description 1 online resource (xiii, 205 pages)
text file
Bibliography Includes bibliographical references and index.
Contents Barack Obama and Black Blame: Authenticity, Audience and Audaciousness -- Barack Obama, Patton's Army, and Patriotic Whiteness -- Barack Obama's More Perfect Union -- An Officer and Two Gentlemen: The Great Beer Summit of 2009.
Summary Nearly a week after George Zimmerman was found not guilty of killing Trayvon Martin, President Obama walked into the press briefing room and shocked observers by saying that "Trayvon could have been me." He talked personally and poignantly about his experiences and pointed to intra-racial violence as equally serious and precarious for black boys. He offered no sweeping policy changes or legislative agendas; he saw them as futile. Instead, he suggested that prejudice would be eliminated through collective efforts to help black males and for everyone to reflect on their own prejudices.Obama's presidency provides a unique opportunity to engage in a discussion about race and politics. In The Race Whisperer, Melanye Price analyzes the manner in which Barack Obama uses race strategically to engage with and win the loyalty of potential supporters. This book uses examples from Obama's campaigns and presidency to demonstrate his ability to authentically tap into notions of blackness and whiteness to appeal to particular constituencies. By tailoring his unorthodox personal narrative to emphasize those parts of it that most resonate with a specific racial group, he targets his message effectively to that audience, shoring up electoral and governing support. The book also considers the impact of Obama's use of race on the ongoing quest for black political empowerment. Unfortunately, racial advocacy for African Americans has been made more difficult because of the intense scrutiny of Obama's relationship with the black community, Obama's unwillingness to be more publicly vocal in light of that scrutiny, and the black community's reluctance to use traditional protest and advocacy methods on a black president. Ultimately, though, The Race Whisperer argues for a more complex reading of race in the age of Obama, breaking new ground in the study of race and politics, public opinion, and political campaigns.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Obama, Barack -- Oratory.
Obama, Barack.
Oratory.
Rhetoric -- Political aspects -- United States -- History -- 21st century.
Rhetoric -- Political aspects.
United States.
History.
Chronological Term 21st century
Subject United States -- Race relations -- Political aspects -- History -- 21st century.
Race relations.
Communication in politics -- United States -- History -- 21st century.
Communication in politics.
United States -- Politics and government -- 2009-2017.
Chronological Term 2000-2099
Genre/Form History.
Electronic books.
Electronic books.
Other Form: Print version: Price, Melanye T. Race whisperer. New York : New York University Press, [2016] 9781479853717 (DLC) 2016010269 (OCoLC)926743433
ISBN 9781479837731 (electronic book)
1479837733 (electronic book)
9781479853717 (cl ; alkaline paper)
1479853712 (cl ; alkaline paper)
9781479819256 (pb ; alkaline paper)
1479819255 (pb ; alkaline paper)