Title Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

Publication Info.

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource (xxi, 424 pages) : illustrations
Physical Medium	polychrome
Description	text file
Note	"Society for consumer psychology."
	Originally published 2009 by M.E. Sharpe.
Bibliography	Includes bibliographical references and index.
Contents	pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Relationship marketing.
	Relationship marketing.
	Brand choice.
	Brand choice.
	Branding (Marketing)
	Branding (Marketing)
	Customer relations.
	Customer relations.
Genre/Form	Electronic books.
Added Author	MacInnis, Deborah J.
	Park, C. Whan.
	Priester, Joseph W.
	Society for Consumer Psychology.
Other Form:	9780765623577
ISBN	9781315703886 (e-book ; PDF)
	1315703882
	9781317469179 (e-book ; Mobi)
	1317469178
	9781317469186 (e-book ; ePub)
	1317469186
	9780765623577 (hardback)
Standard No.	10.4324/9781315703886