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Book
Title
Marketing the arts / edited by Michael P. Mokwa, William M. Dawson, E. Arthur Prieve.
Publication Info.
New York : Praeger, 1980.
Item Status
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Call No.
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Moore Stacks
NX760 .M37
Available
---
Description
xvii, 286 pages : illustrations ; 24 cm.
Series
Praeger series in public and nonprofit sector marketing
Praeger series in public and nonprofit sector marketing.
Bibliography
Includes bibliographies.
Subject
Arts -- Marketing.
Arts -- Marketing.
Arts.
Arts -- Management.
Arts -- Management.
Added Author
Mokwa, Michael P.
Dawson, William M.
Prieve, E. Arthur.
ISBN
0275905268 0030521416 : $35.95
