Title Celebrity sells / Hamish Pringle.

Publication Info.	Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley, [2004]
	©2004

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Publisher description
Table of contents

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HD69.b7 P75 2004	Available	---

Description	xxv, 311 pages : illustrations ; 23 cm
Bibliography	Includes bibliographical references (pages 278-280) and index.
Subject	Branding (Marketing)
	Branding (Marketing)
	Celebrities.
	Celebrities.
	Selling -- Psychological aspects.
	Selling -- Psychological aspects.
ISBN	0470868503 Paper alkaline paper
	9780470868508 Paper alkaline paper