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book
BookPrinted Material
Author Quinlan, Mary Lou.

Title Just ask a woman : cracking the code of what women want and how they buy / Mary Lou Quinlan.

Publication Info. Hoboken, N.J. : J. Wiley & Sons, [2003]
©2003
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Publisher description
Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.33.U6 Q56 2003    Available  ---
Description xi, 260 pages ; 24 cm
Bibliography Includes bibliographical references (pages 249-252) and index.
Contents A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
Subject Women consumers -- United States.
Women consumers.
United States.
Marketing -- United States.
Marketing.
Women -- United States -- Attitudes.
Women.
Women.
Womyn.
ISBN 0471369209 cloth alkaline paper

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