Title The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too) / Matthew W. Ragas, B.J. Bueno.

Publication Info.	Roseville, Calif. : Prima, [2002]
	©2002

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HD69.B7 R34 2002	Available	---

Edition	1st ed.
Description	xliv, 178 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Subject	Brand name products.
	Brand name products.
Added Author	Bueno, B. J.
ISBN	0761536949