Description |
1 online resource (257 pages) : illustrations |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references (pages 251-252) and index. |
Contents |
The 5th P of marketing -- Emotional loyalty -- Loyalty segmentation -- Eleven factors that matter -- The managerial grid: task and people -- The task factors -- The people factors -- Communication -- The three levers -- The role of leadership -- The role of HR -- The role of the boss. |
Summary |
In today's business environment, people, rather than products, technology and processes are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. This book begins by defining loyalty, the types of loyalty (emotional and behavioral) and how these can be measured and interpreted. In a lucid and interactive manner, the author discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield l. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Personnel management.
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Personnel management. |
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Employee loyalty.
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Employee loyalty. |
Genre/Form |
Electronic books.
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Other Form: |
Print version: Rao, Ajit, 1962- Tao of loyalty. New Delhi ; Thousand Oaks : Response Books, 2006 9780761935544 0761935541 (DLC) 2006030858 (OCoLC)71581741 |
ISBN |
9788132102830 (electronic book) |
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8132102835 (electronic book) |
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9780761935544 (paper back ; alkaline paper) |
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