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Book
Author
Rao, Ambar G.
Title
Quantitative theories in advertising / Ambar G. Rao.
Publication Info.
New York : Wiley, [1970]
Item Status
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Moore Stacks
HF5827 .R34
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---
Description
x, 103 pages : illustrations ; 24 cm.
Series
Operations Research Society of America. Publications in operations research ; no. 21
Publications in operations research ; no. 21.
Note
A revision of the author's thesis, University of Pennsylvania.
Bibliography
Includes bibliographies.
Subject
Advertising -- Mathematical models.
Advertising -- Mathematical models.
