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Title Bounded Rational Choice Behaviour : Applications in Transport / edited by Soora Rasouli, Harry Timmermans.

Publication Info. Bingley, England : Emerald, 2015.
©2015

Item Status

Edition First edition.
Description 1 online resource (289 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references at the end of each chapters and index.
Contents Introduction. Frontiers in modelling bounded rationality in travel behaviour research / Soora Rasouli and Harry Timmermans -- 1. Models of bounded rationality under certainty / Soora Rasouli and Harry Timmermans -- 2. Utility maximisation and regret minimisation / Stephane Hess and Caspar G. Chorus -- 3. Relative utility modelling / Junyi Zhang -- 4. Influence of varying information load on inferred attribute non-attendance Andrew T. Collins and David A. Hensher -- 5. Heterogeneous heuristic modeling framework for inferring decision processes / Wei Zhu and Harry Timmermans -- 6. Investigating situational differences in individuals' mental representations of activity-travel decisions / Oliver Horeni, Theo Arentze, Benedict G.C. Dellaert and Harry Timmermans -- 7. Towards a novel classifier for the representation of bounded rationality in models of travel demand / Davy Janssens and Geert Wets -- 8. Bounded rationality in dynamic traffic assignment / WY Szeto, Yi Wang and Ke Han -- 9. Incorporating bounded rationality in a model of endogenous dynamics of activity-travel behaviour / Ifigenia Psarra, Theo Arentze and Harry Timmermans -- 10. Multidimensional travel decision-making / Chenfeng Xiong, Xiqun Chen and Lei Zhang -- 11. Prospect theory and its applications to the modelling of travel choice / Erel Avineri and Eran Ben-Elia.
Front Cover; Bounded Rational Choice Behaviour: Applications in Transport; Copyright page; Contents; List of Contributors; Preface; Frontiers in Modelling Bounded Rationality in Travel Behaviour Research: Introduction to the Collection of Chapters; References; Chapter 1 Models of Bounded Rationality under Certainty; 1.1 Framework; 1.2 Non-Optimal Decision Mechanisms; 1.3 Considering a Subset of Influential Attributes; 1.4 Indifference between Small Differences in Utility or Attribute Values; 1.5 Considering a Subset of Choice Alternatives; 1.6 Applications; 1.7 Conclusions and Discussion.
3.2.5 Reflecting the Non-linearity of Context Dependency3.3 Major Findings of Existing Studies; 3.3.1 Choices of Destinations and Stop Patterns; 3.3.2 Dynamic Travel Mode Choice; 3.3.3 Travel Information and Travel Behaviour; 3.3.4 Choices of Packaged Tours; 3.3.5 Choice Set Generation; 3.4 Further Improvements; 3.4.1 Modelling Improvements; 3.4.2 Model Estimation; 3.5 Conclusion; References; Chapter 4 The Influence of Varying Information Load on Inferred Attribute Non-Attendance; 4.1 Introduction; 4.2 Methodology; 4.3 Data and Model Specifications; 4.4 Results; 4.5 Discussion; References.
Chapter 5 The Heterogeneous Heuristic Modeling Framework for Inferring Decision Processes5.1 Motivation; 5.2 Modeling Framework; 5.2.1 Satisficing Decision; 5.2.1.1 Preference structure; 5.2.1.2 Deriving decision heuristics; 5.2.1.3 Choice of heuristics; 5.2.1.4 Mental effort; 5.2.1.5 Risk perception; 5.2.1.6 Expected outcome; 5.2.2 Extension to Comparative Decision; 5.3 Applications; 5.3.1 The Go-Home Decision; 5.3.1.1 Model specification; 5.3.1.2 Results; 5.3.2 The Direction Choice Decision; 5.3.2.1 Model specification; 5.3.2.2 Results; 5.4 Conclusion and Future Work; References.
Chapter 6 Investigating Situational Differences in Individuals' Mental Representations of Activity-Travel Decisions: Progress and Empirical Illustration for the Impact of Online Alternatives6.1 Introduction; 6.2 Mental Representations of Complex Decision Problems; 6.2.1 Theory and Concepts; 6.2.2 Measuring Mental Representations; 6.3 Case Study; 6.3.1 Choice Task and Experimental Design; 6.3.2 Data Collection and Sample; 6.3.3 Analysis; 6.3.3.1 The complexity of respondents' mental representations; Number of recalled considerations; Number of attributes and number of benefits.
Summary The book is an attempt to stimulate development in travel behaviour analysis and provide a basic source of reference to the transportation research community. The aim of the book is to give centre stage to some recent innovative approaches to models of bounded rationality, both under conditions of certainty and uncertainty.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Transportation -- Research.
Transportation -- Research.
Consumer behavior.
Consumer behavior.
Genre/Form Electronic books.
Electronic books.
Added Author Rasouli, Soora, 1980- editor.
Timmermans, H. J. P., editor.
Added Title Bounded Rational Choice Behavior
Other Form: Print version: Bounded rational choice behaviour : applications in transport. First edition. Bingley, England : Emerald, ©2015 268 pages 9781784410728
ISBN 9781784410711 (e-book)
1784410713 (e-book)
9781784410728