| Edition |
5th ed. |
| Description |
xxi, 378 pages : illustrations ; 28 cm. |
| Series |
The Dryden Press series in management
|
|
Dryden Press series in management.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Your great adventure : exploring the right fit -- Spotting trends and opportunities : opening your eyes -- Opportunity selection : filtering your ideas -- Profiling the target customer -- Reading the compettition -- Marketing promotions overview : connecting with the customer -- Location, location, location -- Numbers and shoebox accounting -- Shaking the money tree -- Legal issues -- Building a winning team -- Entrepreneural toolkit -- Buying a business -- Buying a franchise -- Pulling the plan together -- Fast-start business plan. |
| Subject |
Small business -- Management.
|
|
Small business -- Management. |
|
Petites et moyennes entreprises -- Gestion. |
| Added Author |
Ray, Robert J. (Robert Joseph), 1935-
|
|
Hiduke, Gail P.
|
| ISBN |
0030225930 |
|
