| Description |
1 online resource (xiii, 276 pages). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
LEA's communication series
|
|
LEA's communication series.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey. |
| Summary |
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Public relations.
|
|
Public relations. |
|
Power (Social sciences)
|
|
Power (Social sciences) |
| Genre/Form |
Electronic books.
|
| Added Author |
Reber, Bryan H.
|
| Other Form: |
Print version: Berger, Bruce K. Gaining influence in public relations. Mahwah, N.J. : Lawrence Erlbaum Publishers, 2006 0805852921 080585293X (DLC) 2005049943 (OCoLC)60767090 |
| ISBN |
1410616975 (electronic book) |
|
9781410616975 (electronic book) |
|
0805852921 (alkaline paper) |
|
080585293X (paperback ; alkaline paper) |
|
