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BookPrinted Material
Author Riedl, John.

Title Word of mouse : the marketing power of collaborative filtering / John Riedl and Joseph Konstan with Eric Vrooman.

Imprint New York, N.Y. : Warner Books, 2002.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.32 .R54 2002    Available  ---
Description xxvi, 259 p. ; 23 cm.
Note Includes index.
Subject Consumers -- Research.
Marketing research.
Consumers -- Research -- Data processing.
Marketing research -- Data processing.
Added Author Konstan, Joseph.
ISBN 0446530034