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Bestseller
Author
Riemann, Eva, author.
Title
Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation / Eva Riemann.
Publication Info.
Baden-Baden : Nomos, 2012.
Online access
Online eBook. Open Access via JSTOR.
Item Status
Edition
1. Auflage.
Description
1 online resource (303 pages) : illustrations.
Physical Medium
polychrome
Description
text file
Series
MIPLC studies ; v. 15
MIPLC studies ; v. 15.
Note
"Zugl.: München, Univ., Diss., 2011"--Title page verso.
Bibliography
Includes bibliographical references (pages 289-303).
Local Note
JSTOR Books at JSTOR Open Access
Subject
Brand name products -- Law and legislation.
Brand name products -- Law and legislation.
Trademarks -- Law and legislation.
Trademarks -- Law and legislation.
Genre/Form
Electronic books.
Electronic books.
Other Form:
Print version: Riemann, Eva. Contextual brand valuation. 1. Auflage. Baden-Baden : Nomos, 2012 383297637X (OCoLC)823939240
ISBN
9783845241890 (electronic book)
3845241896 (electronic book)
383297637X
9783832976378
