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book
BookPrinted Material
Author Roam, Dan.

Title The back of the napkin : solving problems and selling ideas with pictures / Dan Roam.

Publication Info. New York : Portfolio, 2009.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD30.29 .R625 2009    Available  ---
Edition Expanded ed., 1st ed.
Description xv, 282 pages : illustrations ; 21 cm
Bibliography Includes bibliographical references and index.
Contents I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.
Subject Problem solving -- Audio-visual aids.
Problem solving -- Audio-visual aids.
Problem solving.
Management -- Audio-visual aids.
Management -- Audio-visual aids.
Management.
Visualization.
Visualization.
Creative ability in business.
Creative ability in business.
ISBN 9781591843061
1591843065