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Book
Author
Robinson, Patrick J.
Title
Advertising measurement and decision making / Homer M. Dalbey, Irwin Gross, and Yoram Wind. Edited and directed by Patrick J. Robinson.
Publication Info.
Boston : Allyn & Bacon, [1968]
Item Status
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Call No.
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Public Note
Gift Note
Moore Stacks
HF5823 .R655
Available
---
Description
xx, 103 pages ; 24 cm.
Series
Marketing Science Institute. Series of books
Series of books (Marketing Science Institute)
Bibliography
Bibliography: pages 94-97.
Subject
Advertising.
Advertising.
Decision making.
Decision making.
Marketing -- Management.
Marketing -- Management.
Added Author
Dalbey, Homer M.
Gross, Irwin.
Wind, Yoram.
