| Description |
1 online resource (xiii, 228 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
Introduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon -- Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
This text engages with languages policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Language and languages -- Economic aspects.
|
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Language and languages -- Economic aspects. |
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Language and languages -- Political aspects.
|
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Language and languages -- Political aspects. |
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Language and culture.
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Language and culture. |
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Language spread.
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Language spread. |
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Communication, International.
|
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Communication, International. |
| Genre/Form |
Electronic books.
|
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Electronic books.
|
| Added Author |
Rubdy, Rani.
|
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Tan, Peter K. W.
|
| Other Form: |
Print version: Language as commodity. London ; New York : Continuum, ©2008 1847064221 (DLC) 2008300337 (OCoLC)212847586 |
| ISBN |
9781441123985 (electronic book) |
|
1441123989 (electronic book) |
|
1282873571 |
|
9781282873575 |
|
1847064221 |
|
9781847064226 |
|
184706423X |
|
9781847064233 |
|
