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book
BookPrinted Material
Author Salinas, Gabriela.

Title The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.

Publication Info. Chichester, U.K. : Wiley, [2009]
©2009
Online access
Inhaltsverzeichnis
Klappentext
Call No.HF5415.1255 .S35 2009
LocationMoore Reference Room

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Reference Room  HF5415.1255 .S35 2009    Available  ---
Description xxviii, 420 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 406-413) and index.
Subject Branding (Marketing)
Branding (Marketing)
Brand name products.
Brand name products.
Valuation.
Valuation.
Produktimage.
Theorie.
Markenwert.
ISBN 9780470740316 cloth
0470740310 cloth

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