| Description |
xxvii, 198 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 185-192) and index. |
| Contents |
The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript. |
| Subject |
Marketing.
|
|
Marketing. |
|
Strategic planning.
|
|
Strategic planning. |
| ISBN |
027599371X alkaline paper |
|
9780275993719 alkaline paper |
|
