| Description |
xxv, 194 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance. |
| Subject |
Stores, Retail -- Management.
|
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Stores, Retail -- Management. |
|
Marketing -- Management.
|
|
Marketing -- Management. |
|
Small business -- Management.
|
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Small business -- Management. |
|
Retail trade -- Management.
|
|
Retail trade -- Management. |
| Genre/Form |
Biographies.
|
|
Biographies.
|
| ISBN |
0324233086 alkaline paper |
|
