| Description |
1 online resource (181 pages) |
|
text file |
| Contents |
Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index. |
| Summary |
While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices. |
| Bibliography |
Includes bibliographical references (pages 145-160) and index. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2011 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing -- Moral and ethical aspects.
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Marketing -- Moral and ethical aspects. |
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Advertising -- Moral and ethical aspects.
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Advertising -- Moral and ethical aspects. |
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Advertising. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Other Form: |
Print version: Saucier, Rick D. Marketing Ethics. Lewiston : Edwin Mellen Press, ©2008 9780773451162 |
| ISBN |
9780773421134 (electronic book) |
|
0773421130 (electronic book) |
|
0773451161 |
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9780773451162 |
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