Title Effect of solution transition on steering the sales force : for new marketing and sales metrics / Julien Schnerrer.

Publication Info.	Hamburg, Germany : Anchor Academic Publishing, 2014.
	©2014

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Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource (77 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references.
Summary	The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be de.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing -- Study and teaching.
	Marketing -- Study and teaching.
	Marketing.
	Marketing research.
	Marketing research.
	Marketing -- Mathematical models.
	Marketing -- Mathematical models.
Genre/Form	Electronic books.
	Electronic books.
Other Form:	Print version: Effect of solution transition on steering the sales force : for new marketing and sales metrics. Hamburg, Germany : Anchor Academic Publishing, ©2014 v, 75 pages 9783954890910
ISBN	9783954895915 (electronic book)
	3954895919 (electronic book)
	9783954890910