| Description |
1 online resource (242 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Geosemiotics -- 2. Indexicality -- 3. The interaction order -- 4. Visual semiotics -- 5. Interlude on geosemiotics -- 6. Place semiotics : code preference -- 7. Place semiotics : inscription -- 8. Place semiotics : emplacement -- 9. Place semiotics : discourses in time and space -- 10. Indexicality, dialogicality, and selection in action. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Summary |
Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in "geosemiotics," this key interface between semiotics and intercultural communication. Includes a "how to use this book" section, group and individual activities and a glossary of main terms. |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Semiotics.
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Semiotics. |
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Visual communication.
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Visual communication. |
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Indexicals (Semantics)
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Indexicals (Semantics) |
| Genre/Form |
Electronic books.
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Electronic books.
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| Added Author |
Scollon, Suzanne B. K.
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| Other Form: |
Print version: Scollon, Ronald, 1939- Discourses in place. London ; New York : Routledge, 2003 0415290481 041529049X (OCoLC)51527350 |
| ISBN |
0203422724 (electronic book) |
|
9780203422724 (electronic book) |
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0415290481 (Cloth) |
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041529049X (Paper) |
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0203424506 (Adobe eReader Format) |
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9780415290487 |
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9780415290494 (paperback) |
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