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Record 2 of 2
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Book
Author
Seehafer, E. F. (Eugene Fred), 1921-1996.
Title
Successful television and radio advertising / Gene F. Seehafer [and] Jack W. Laemmar.
Publication Info.
New York : McGraw-Hill, 1959.
Item Status
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Moore Stacks
HF6146.R3 S42
Available
---
Description
648 pages : illustrations ; 24 cm.
Series
McGraw-Hill series in marketing and advertising
McGraw-Hill series in marketing and advertising.
Note
Successor to the authors' Successful radio and television advertising, published in 1951.
Subject
Radio advertising.
Radio advertising.
Television advertising.
Television advertising.
Added Author
Laemmar, Jack William, 1909-1991.
