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Author Sengupta, Debashish, author.

Title The life of Y : engaging millennials as employees and consumers / Debashish Sengupta.

Publication Info. Thousand Oaks, California : SAGE Publications Inc., 2018.

Item Status

Description 1 online resource (xx, 286 pages)
Bibliography Includes bibliographical references.
Contents Foreword -- Preface -- Acknowlegements -- The misunderstood generation! -- Understanding millennials -- Emotional and social wellness paradox -- Material wellness paradox -- Physiological wellness paradox -- Paradoxical life and happiness reversal -- The new rule of engagement -- Engaging millennials at the workplace -- Engaging millennials at the marketplace -- Engaging millennials in the society -- Corporate leadership and the future of millennial engagement -- References.
Summary A fascinating eye-opener into the Life of Generation Y!
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Generation Y -- Employment -- India.
Employee motivation -- India.
Personnel management -- India.
Generation Y -- Mental health.
Genre/Form Electronic books.
Other Form: Print version: Sengupta, Debashish. Life of Y. Thousand Oaks, Calif. : SAGE Publications India Pvt Ltd, [2017] 9789386602756 (DLC) 2017030002
ISBN 938660275X (electronic book)
9789386602756 (electronic book)
9789386602749 (paperback)