| Edition |
Fifth edition. |
| Description |
1 online resource : illustrations |
| Contents |
The campaign plan -- The context of the race -- Opposition research -- Segment analysis -- Survey research -- Voter targeting -- Fundraising strategies and tactics -- Strategic communications -- Earned media -- Direct voter contact -- New players and new campaigns -- The evolving style. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Campaign management -- United States.
|
|
Politics & government. |
|
POLITICAL SCIENCE -- Political Process -- Elections. |
|
POLITICAL SCIENCE -- Political Process -- General. |
|
Campaign management |
|
United States https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| Added Author |
Miller, William J., 1984- author. https://id.oclc.org/worldcat/entity/E39PCjF3JGDw6HW8YkccY3rqjP
|
|
Shea, Daniel M., author.
|
| Other Form: |
Print version: Burton, Michael John. Campaign craft. Fifth edition. Santa Barbara, Calif. : Praeger, an imprint of ABC-CLIO, LLC, [2015] 9781440837326 1440837325 (DLC) 2015006879 (OCoLC)905801797 |
| ISBN |
9781440837333 (electronic bk.) |
|
1440837333 (electronic bk.) |
|
9781440837326 (alk. paper) |
|
1440837325 |
|
9798216057574 Electronic book (EPUB format) |
|
8216057571 Electronic book (EPUB format) |
|
9788216057575 |
|
