| Description |
1 online resource |
|
text file |
| Bibliography |
Includes bibliographical references (pages 215-218) and index. |
| Contents |
Seize the advantage with sun tzu -- About sun tzu & the art of war -- The power of applying the art of war for small business -- Understanding : essential Sun Tzu -- Understand yourself -- Understand the enemy -- Understand the market -- Sun Tzu for customers and business alliances -- Principles for the battlefield -- Embody the general -- Perseverance -- Focus -- Unity -- Advanced Sun Tzu : strategy for small your business -- Maneuvering -- Adaptation -- Spirit -- Deception -- Sun Tzu and the future of your business -- Appendix -- Key Sun Tzu passages for small business. |
| Summary |
Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ... for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: * Choose the right ground for your battles * Prepare without falling prey to paralysis * Leverage strengths while overcoming limitations * Strike competitors' weakest points and seize every opportunity * Focus priorities and resources on conquering key challenges * Go where the enemy is not * Build and leverage strategic alliances. Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
English. |
| Subject |
Small business -- Management.
|
|
Small business -- Management. |
|
Strategic planning.
|
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Strategic planning. |
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Leadership.
|
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Leadership. |
|
BUSINESS & ECONOMICS -- Industrial Management. |
|
BUSINESS & ECONOMICS -- Management. |
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BUSINESS & ECONOMICS -- Management Science. |
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BUSINESS & ECONOMICS -- Organizational Behavior. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: Art of war for small business. New York : AMACOM--American Management Association, 2014 9780814433812 (DLC) 2014005358 |
| ISBN |
9780814433829 (ebook) |
|
0814433820 |
|
9781306715164 |
|
1306715164 |
|
0814433812 |
|
9780814433812 |
| Music No. |
MWT11647913 |
|
