Edition |
First edition. |
Description |
1 online resource (vi, 180 pages) : illustrations. |
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text file |
Series |
A BK business book
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BK business book.
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Bibliography |
Includes bibliographical references (pages 158-160) and index. |
Contents |
Welcome to the age of micromedia -- Technology gives rise to new rules of communication -- Understanding the opportunities in micromedia -- Earned, rented, and owned -- better together -- Discoverability and the future of marketing -- Online brand audit : getting your owned media infrastructure in shape -- Blogs, bylines, and killer content : what you can learn from traditional media -- The power of rented media -- Getting the most out of rented media -- Why the traditional, earned media still packs a punch -- Take the stage :launch a speaking career -- Futureproof your media strategy. |
Summary |
This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Internet in public relations.
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Internet in public relations. |
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Internet marketing.
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Internet marketing. |
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Digital media.
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Digital media. |
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Information technology -- Social aspects.
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Information technology -- Social aspects. |
Genre/Form |
Electronic books.
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Electronic book.
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Added Author |
Shelton, Rusty, author.
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Other Form: |
Print version: Henricks, Barbara Cave. Mastering the new media landscape. First edition. Oakland, CA : Berrett-Koehler Publishers, Inc., [2016] 9781626565807 1626565805 (DLC) 2015041814 (OCoLC)914227334 |
ISBN |
9781626565814 (electronic book) |
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1626565813 (electronic book) |
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9781626565821 |
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1626565821 |
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9781626565807 (paperback) |
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1626565805 (paperback) |
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