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Book
Author
Sherrington, Mark.
Title
Added Value : the alchemy of brand-led growth / Mark Sherrington.
Publication Info.
Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Item Status
Location
Call No.
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OPAC Message
Public Note
Gift Note
Moore Stacks
HD69.B7 S45 2003
Available
---
Description
xvi, 208 pages : illustrations ; 25 cm
Bibliography
Includes bibliographical references and index.
Subject
Added Value (Firm)
Added Value (Firm)
Brand name products.
Brand name products.
Branding (Marketing)
Branding (Marketing)
Value added.
Value added.
Corporations -- Growth.
Corporations -- Growth.
ISBN
1403903875
