Title Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [and others].

Publication Info.	New York : Wiley, [1978]
	©1978

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415 .B424	Available	---

Description	v, 273 pages : illustrations ; 25 cm
Note	"A Ronald Press publication."
	Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Bibliography	Includes bibliographies and index.
Subject	Marketing -- Congresses.
	Marketing -- Congresses.
	Consumers' preferences -- Congresses.
	Consumers' preferences.
	Advertising -- Congresses.
	Advertising.
	New products -- Congresses.
	New products.
Genre/Form	Conference papers and proceedings.
	Conference papers and proceedings.
Added Author	Davis, Harry L.
	Silk, Alvin J.
	Cook, Victor J.
	Institute of Management Sciences. College on Marketing.
ISBN	047107179X