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Bestseller
BestsellerE-book
Author Singh, Jaspal Naveel.

Title Downscaling Culture : Revisiting Intercultural Communication.

Publication Info. Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2016.

Item Status

Description 1 online resource (398 pages)
Physical Medium polychrome
Description text file
Contents Table of Contents; List of Figures; List of Tables; Acknowledgements; Chapter One; Chapter Two; Part I: Forming Small Cultures; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Part II: Managing Intercultural Education; Chapter Seven; Chapter Eight; Chapter Nine; Chapter Ten; Part III: Mediated Encounters; Chapter Eleven; Chapter Twelve; Chapter Thirteen; Chapter Fourteen; Postscript; Contributors; Index.
Summary In the current era of globalisation, big-C Culture loses analytical purchase. However, research, as well as intercultural training and education, continues to take for granted a more or less fixed idea of culture. This volume updates intercultural communication, both its theory and its application, by utilising a theory of scales in order to understand how culture gets contextualised as speakers communicate and negotiate meaning with each other. As succinctly captured in the title of this volume, it is suggested that research can 'downscale culture' analytically: culture might be, but also mig.
Bibliography Includes bibliographical references and index.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Intercultural communication.
Intercultural communication.
Genre/Form Electronic books.
Added Author Kantara, Argyro.
Cserző, Dorottya.
Other Form: Print version: Singh, Jaspal Naveel. Downscaling Culture : Revisiting Intercultural Communication. Newcastle-upon-Tyne : Cambridge Scholars Publishing, ©2016
ISBN 9781443898133 (electronic book)
1443898139 (electronic book)
1443890561
9781443890564