| Description |
1 online resource (217 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors. |
| Summary |
In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gen. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Popular culture -- 21st century.
|
|
Popular culture. |
| Chronological Term |
21st century |
| Subject |
Mass media and culture -- India.
|
|
Mass media and culture. |
|
India. |
|
Sex role in mass media.
|
|
Sex role in mass media. |
|
India -- Social life and customs -- 21st century.
|
|
Manners and customs. |
| Chronological Term |
2000 - 2099 |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Author |
Sinha, Dipankar.
|
|
Cakrabartī, Sudeshṇā.
|
| Other Form: |
Print version: 9788132107293 8132107292 (DLC) 2011039321 |
| ISBN |
8132109279 (electronic book) |
|
9788132109273 (electronic book) |
|
9788132107293 (hard back) |
|
8132107292 (hard back) |
|
