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Book
Author
Sinha, Indrajit.
Title
Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht.
Publication Info.
Baskingstoke [England] ; New York : Palgrave MacMillan, 2007.
Online access
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Table of contents only
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Moore Stacks
HF5415 .S516 2007
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---
Description
xiv, 198 pages: illustrations ; 24 cm
Note
Includes index.
Subject
Marketing -- Psychological aspects.
Marketing -- Psychological aspects.
Marketing -- Social aspects.
Marketing -- Social aspects.
Added Author
Foscht, Thomas.
ISBN
9780230507548 cloth
0230507549 cloth
