INNOVATING BUSINESS WITH ART -- Copyright -- Table of Contents -- Foreword -- Introduction to the international edition -- Introduction The Desire to Discuss Innovation and Method -- 1 An Overview -- 2 Art and Identity: How Art Guidesand Innovates Identification Processesto Generate More Effective Behavior -- 3 Art as a Training Tool: How to Organizea Training Process Based on ContemporaryArt to Upgrade Skills and Competences -- 4 Contemporary Art in Process and ProductInnovation: From the Concept of "Artifacts"to the Renewal of Company Thinking
5 Competitive Advantage When Speakingof Art in Companies -- 6 Artistic Interventionsand the Covid-19 Pandemic -- Appendix Innovating Business with ArtThe Fondazione Ermanno Casoli Method -- Acknowledgements -- Bibliography -- BACK COVER
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