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Book
Author
Smith, J. Walker.
Title
Rocking the ages : the Yankelovich report on generational marketing / J. Walker Smith and Ann Clurman.
Publication Info.
New York, NY : HarperBusiness, [1997]
©1997
Item Status
Edition
1st ed.
Description
xvii, 314 pages : illustrations ; 25 cm
Note
Includes index.
Subject
Marketing -- United States.
Marketing.
United States.
Indexed Term
Generational marketing
Added Author
Clurman, Ann.
Yankelovich Partners.
ISBN
0887308139
