| Description |
viii, 292 pages ; 24 cm |
| Note |
Includes index. |
| Contents |
Business advertising : a portrait -- Start with the inside information -- Targeting your customers -- Sneak peak -- Check the competition -- The plan -- Choosing media -- Writing advertising messages -- Newspapers -- Radio -- TV : is it the impossible dream? -- Is it true what they say about cable TV? -- Direct mail advertising -- Yellow pages -- Billboards and transit -- Magazines -- Publicity -- From the pros nest. |
| Subject |
Advertising.
|
|
Advertising. |
|
Small business.
|
|
Small business. |
| ISBN |
0029295157 : $19.95 |
|
