| Description |
xviii, 382 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 358-365). |
| Note |
Includes indexes. |
| Contents |
Part one : conceptual foundations of contemporary communication research -- Contemporary scientific inquiry -- Conceptualizing research -- Operationalizing research -- Collecting and measuring data -- Sampling methods -- Part two : statistical analysis in contemporary communication research -- Statistical inquiry -- Statistical analysis of differences -- Statistical analysis of relationship -- Part three : contemporary research designs in communication -- Contemporary research designs -- Experimental research -- Survey research -- Analysis of interactive discourse -- Analysis of narrative discourse -- Content analysis -- Part four : contemporary issues in communication research -- The ethics and pragmatics of research -- Contemporary research paradigms. |
| Summary |
Contemporary Communication Research Methods reflects a dual methodological movement, emphasizing both "contemporary" and "communication" methods of scholarly inquiry. Given this focus, this book has been organized around three research directions that, taken together, capture the diversity as well as the disciplinary sensitivity of contemporary communication research. |
| Subject |
Communication -- Research -- Methodology.
|
|
Communication -- Research -- Methodology. |
| ISBN |
0534086101 |
|
9780534086107 |
|
