Title Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia.

Publication Info.	Bingley, UK : Emerald Group Publishing Limited, 2016.
	©2016

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Edition	First edition.
Description	1 online resource (xi, 376 pages) : illustrations.
Physical Medium	polychrome
Description	text file
Series	Advances in culture, tourism and hospitality research ; Volume 11.
	Advances in culture, tourism and hospitality research ; Volume 11.
Bibliography	Includes bibliographical references (pages 361-376).
Contents	Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions.
Summary	Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Jung, C. G. (Carl Gustav), 1875-1961.
	Jung, C. G. (Carl Gustav), 1875-1961.
	Consumer behavior.
	Consumer behavior.
	Marketing -- Psychological aspects.
	Marketing -- Psychological aspects.
	Consumers -- Attitudes.
	Consumers -- Attitudes.
	Archetype (Psychology)
	Archetype (Psychology)
Genre/Form	Electronic books.
	Electronic books.
Added Author	Sood, Suresh C., author.
Other Form:	Print version: Woodside, Arch G. Storytelling-case archetype decoding and assignment manual (SCADAM). First edition. Bingley, UK : Emerald Group Publishing, 2016 1785602179 (OCoLC)908628809
ISBN	9781785602160 electronic book
	1785602160 electronic book
	9781785602177
	1785602179

Title Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia.

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